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Ample opportunities for creative minds in radio: SFM 93.5's RJ Vikash (interview)

Tue, 11 Dec 2007 19:19:00
The possibility of radio is so immense. Radio is still a very young medium in India, but when compared to international radio, we are very good, but we can do a lot more.
Sabyasachi Amitav
RJ Vikash
Bhubaneswar, Dec 11 (Odisha.in) 24 year old RJ Vikash is the new kid on the block on SFM 93.5 , hosting the different time slots for Bhubaneswar station.

This guy with the appealing looks and voice could be the quintessential ladies' man. Who believes that ''Jhoomo jamekii jhoomo'' is the best tagline among other city FM players. In a chat with Sabyasachi Amitav,  Vikash talks about the art and science of RJing.

How did you kickstart your career in radio?

It's been quite a journey! I have always loved the sound of my own voice since I was a kid. I’ve been influenced by the famous RJ of Vivid Bharti, Kamal Sharma from early childhood. From those days, mimicry and the profession of an RJ have been weakness and dream and I have been practicing it since long, and now its like a dream come true.

Being the new kid on the block, what strategy are you following to leave a mark on your listeners?

I just speak the language that my listeners speak. I am not a radio announcer and don't want to be considered one. I would rather be their friend.

What is the USP of RJ Vikash ?
Every human being can speak but every one is not gifted with qualities to use  the voice as a sweet  expression. By god’s grace I am gifted with the art of mimicry by virtue of which currently I can speak in the voice of more than 30 Bollywood actors.

How do you prepare yourself to give the proactive info on your show to your listeners?

I put a lot of effort into what I talk about. I read six to seven newspapers a day. I need to know everything about everything. Since providing entertainment is our sole aim, specially through radio, where public can only hear the RJs, I insist and stress upon well formed words and dialogues with their best expressions to win the public’s hearts.

Interestingly, I have radio jockeys from rival stations call me as listeners and tell me they love the show. 

Do you work out of a scri pt?

One cannot really work from a scri pt, one needs to be spontaneous. Nodoubt scri pt is the base of any performance. But few times, in live shows or phone-in shows, the interaction is un scri pted. There it’s direct from the innermost core of the heart. In fact spontaneity, I would say, is the most essential quality of a performer.

Do you do a lot of research?

What gets termed as research is very tricky. I don't see myself poring into certain books. But what you are absorbing all the time could be useful.

You might just be reading a trashy film magazine for all you know, or reading a health snippet while  waiting at a doctor's clinic, but it sticks in your head – May be this is something that I could talk about - anything that connects with you as a listener - if I am able to put that thought in your head in the morning and you find a chord then my purpose is served. At the end of the day, you should be  tuned into the radio show because you find me interesting.

What do you think are the keys to be a successful RJ?

There are so many things that are taken for granted - you have to have the presence of mind, you have to be multitasking at a functional level, you are handling the show, taking calls, SMSs, you are really straddling a lot of things.

Then energy levels, all the time you have to sound the same. You might have had a scrap at home, you might have a lousy beginning to the day, but when you are live on radio, you have to sound as fresh to a listener. Those are all definitely keys. But what will take you ahead is constantly examining yourself - reaching out to people, examining yourself, and then we tend to be just in love with ourselves.

My mind is always working on how I can give that little extra to that person who's tuned in? It might be as an insight into a film personality, or it's my really personal philosophy that I deeply believe in is that radio is not just meant for super celebrities.

Basically you are enjoying ur life as a RJ ?  

Yeah! The possibility of radio is so immense. I want to take radio to new levels, and not just saying this for effect, I want to try and do things that have never been done before. Radio is still a very young medium in India, but when compared to international radio, we are very good, but we can do a lot more.

What is your take on restrictions and regulations on RJs about what they talk on air?

Every RJ must understand that there is always a certain way to speak and put across his thoughts to his listeners. An RJ needs to be balanced in his head. Every RJ needs to respect the sentiments of the public, and needs to create a positive identity and not a negative one.

What message would you give to all those budding Radio Hosts out there?

Just enjoy what you are doing and you will eventually end up putting in your best. The radio industry is growing and there is ample amount of opportunity for creative minds who have a passion for music!

Where do you see yourself a decade from now?

I enjoy being on air, and I enjoy ideating for my show. I basically enjoy being creative. Hopefully, ten years down the line, I would be doing something that enables me to keep doing that in the creative, entertainment sphere.


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        Sk. Badruddin says...

        Wed, 24 Mar 2010 14:17:08 : Dear Sir/Madam
        We want to give our advertisement on your radio, can you suggest me what to do regarding this ad and what are the tarriff chart...Please possible send the details on our mail.

        With regards!

        Vikram Kumar says...

        Tue, 10 Feb 2009 14:03:26 : I myself and whole family is fan of 93.5sfm and whenever we feels free it makes our time full of romantic .

        That's all for moment.


        DIPAK BANERJEE says...

        Wed, 19 Dec 2007 16:14:02 : I am a great fan of 93.5 SFM and the RRRRIIIIKKKKYYYY RRRRRRRAAAAAJJJ

        I would like to request to kindly broad cast some OLD Golden Hindi Songs of Kishore kumar,Manna Dey Mohd. Rafi Mukesh Lata Mangeskar Asha ... etc for a particular time as 9.00 pm to 10 pm like As we are the Old age man we like all those Golden ERA songs

        Niharkanta Panda says...

        Mon, 17 Dec 2007 11:39:41 : Its one of the good interview. Lots of information regarding Fm and RJ. Media is grooming in orissa. Already 3 Fms r there also some r in pipe line. Similarly some more Tv Channels r coming very soon to orissa. Its definitely explore much oppertunity for GenNext.
        Best wishes for Amitav.

        debadutta says...

        Sat, 15 Dec 2007 13:02:01 : Good Interview.Plzz follow other RJs. No Doubt its superb presentaion of Sabyasachi. Jhoomo Jamekii Jhoomo in the tunes with Sfm 93.5. Also
        odisha.in is a good news portal.

        Saswat Pati says...

        Fri, 14 Dec 2007 23:49:43 : Nice Presentation..also follow other Rjs of different Fms. Story concept and interview extremely good..
        Prachisnigdha Pattanaik says...

        Fri, 14 Dec 2007 10:36:54 : No Doubt SFM 93.5 rocking the city with its tune Jhumo Jamaiki Jhumo. Nice interview with excellent presentation. Bet wishes 2 Sabyasachi n RJ Vikash. Really RJ is specially someone who plays music on radio of his own and audiences choice simultaneously interacting with people.
        Dr Shashikanta Adelkha says...

        Thu, 13 Dec 2007 22:13:02 : Radio backs again with a new look. Nice write up.
        RJing is nice profession now a days among young fellows. Best wishes to sabyasachi and Rj Vikash for the write up. Sfm really Jhoomo Jamekii Jhoomo.

        Ansuman says...

        Thu, 13 Dec 2007 16:57:32 : This is really gud nwz to see so many talented RJs coming out....and playin diff tunes in the twin city of bbsr n ctc....nice presentation...
        Rajeswar Mohanty says...

        Thu, 13 Dec 2007 16:40:50 : ''jhoomo jamekii jhoomo'' I like the most. SFM 93.5's RJ Vikash give always mind blowing performance. He has very nice voice. Glowing future for both 93.5 and Vikash.
        Sagarika Sahoo says...

        Thu, 13 Dec 2007 09:49:51 : Hallo sir,
        Its a nice inteview of RJ Vikash. Basically for orissa i mean BBSR/CTC RJing is a new professional icon. Nodoubt all the Fms playing good songs in the twin city.But the sfm 93.5 is really a rocking one. b'cos ''mana jhume'' in the tune line ''jhoomo jamekii jhoomo''. Congrats 2 sabyasachi amitav for the nice presentation. also best wishes to vikash.

        Prasanna Mohanty says...

        Wed, 12 Dec 2007 00:10:34 : RJ Vikash (interview) is nice peice..Really now a days fms are creating a sensation in the twin city. yup i liked it..thanks a lot to sabyasachi.
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