Mumbai, Jan 11( Odisha.in)Odisha.com world's first and only 24x7 Oriya news portal has tied up with SMSGupShup a free group messaging service provided by Webaroo Technology India Pvt. Ltd. ("Webaroo"), IIT-Bombay, Mumbai.
Odisha.com which is already known for producing quality Oriya content has last month introduced a premium localized English breaking service for Oriya mobile users.
It has been providing its users breaking Orissa news as and when they happen. Now the portal announced to produce this breaking news to all interested persons for free.
While Odisha.com will provide the content, SMSGupShup will provide the free group SMS technology and platform. Both have signed a memorandum of understanding Thursday.
While premium service will continue to run without advertisement, Odisha.com and SMSGupShup aim to recover the cost of content and free SMS service by inserting targeted and contextual footer ads at the end of every SMS message.
"A person in remote Kandhamal or Koraput district is more interested to know what the government announces in Bhubaneswar than what happened in New York or Delhi, Odisha.com founder Jatindra Dash said.
He is more interested to know what is happening around him. Similarly Oriyas who live outside of the state are more interested to know what is happening in their home state, he said. Our breaking news service will serve their purpose, he said.
"It will also empower the most common people. They will be able to know the latest news without paying any thing" said Odisha.com editor Prasanta Patnaik.
Our readers will be able to get our breaking news in Oriya in their mobile soon, Dash said. We are working closely with Tensor Technologies, IIT Delhi to provide this, he said.
"We are about enabling people to blog or express themselves on the mobile SMS platform free of cost, by creating their own groups, said Milind Agarwal, Director - Business Development, Webaroo.
We wanted people of Orissa to contribute towards and consume user generated content and experience citizen journalism through our platform, and we came across Odisha.com, which offered to provide breaking news from all parts of Orissa through our platform.
Hence, we decided to join hands with Odisha.com to offer this unique free regional breaking news service on mobile," said Agarwal.
How to join -
A person interested in subscribing to the service needs to send SMS - "JOIN Odisha" to 567678. Any time he can also unsubscribe by sending SMS - "LEAVE Odisha" to 567678.
Odisha.com is world's first and only 24x7 Oriya news portal launched in November 2004. It has been updating latest Orissa news and news related to Oriyas across the globe uninterruptedly since than.
Contact: Jatindra Dash 9437368656 email firstname.lastname@example.org
SMSGupShup is a free group SMS service offered by Webaroo Technology India Pvt. Ltd., IIT-Bombay, Mumbai through its' SMS portal www.SMSGupShup.com, which has spawned tens of thousands of communities with diverse interests like religion, finance, entertainment, news, etc. and has lakhs of active subscribers.